Content Inclusions for your Business Blog
Attracting traffic to your business blog or even web page requires the plain and simple element of ‘value.’ If you can provide it to your readers, they will recommend your site to others and return frequently. As the consultants at Denver SEO have seen, blog articles and posts that include these bits of unique value within the content are the ones that continue to attract traffic and customers.
Realizing value from your blog requires providing value to readers.Unfortunately, many bloggers miss a few important elements. For those that recall basic school journalism, each post must provide the answers to the standard, who, what, when where and why questions.
Early in your article, deliver a good reason for readers to continue all the way through.When reader attention is captured, reasons for him/her to continue reading should be provided.Compete for viewer attention throughout your piece as the internet is always trying to lure your valued viewer away. You worked hard to get that reader, now work hard to keep him on your site.
An item of value or unique piece of knowledge can almost always be found on each blog post on good sites.Turning readers into customers is the objective of a business blog.Generally, a website operator has but a single opportunity to turn viewers into customers.Each site operator should make the most of every business and relationship opportunity.
So how does a business blog increase the opportunity to build a customer base? In addition to providing valuable content, there are three specific inclusions for every posting. These are:
- Call to Action
- Addressing the reader’s ‘risk’
- Specific invitation to return
Call To Action
What is the single key sales point that each sales person learns in that first job? Always ask for the sale!Should closing a deal at this point be impractical, at least request the viewer to undertake a specific action that you’ve requested.It is entirely appropriate to request basic information from the customer, so perhaps competing an information form would be a good ‘desired’ action.Readers usually won’t contact you as soon as they read your page, but you should request the action anyway and provide a convenient way for them to do it. Whether it is something like ‘click the Contact Me tab to….Ensure that your reader understands the specific action you’ve asked him to undertake.
Reader’s ‘Risk’
Most postings or articles do not deliver a new customer sale. The author is actually inviting readers to initiate a type of relationship.Viewers always bring their concept of risk to any relationship. Use the early stages to establish trust with you reader. This requires an awareness of user-perceived risk.Awareness of the user’s perceived risk is necessary as the author must deliver a sound reason for the reader to undertake the action requested.Promising additional details or some other item or document of value is possible here.Offers lower risk to the user to the point where it is valuable for him to take the action you request.
Invitation to Return
This seems simple enough, but many of us neglect it.Always ask the viewer to return to your blog or site for more bits of important information.Understanding that individuals may be unaware of other important data, links to your previous postings on the subject might encourage a return visit.
Using these elements, each post can create a chance to win additional business.Overall, the blog delivers an invite to your reader to initiate a relationship – preferably with you as the Subject Matter Expert and the viewer in the role of loyal customer.
Improving sales by attracting customers is a central objective for Denver SEO Consultants. SEO is successfully used by many organizations such as Water Utility Consultants and Denver HVAC companies.
