If You Want Blog Income You Need To Provide Real Value
You’ve heard the stories about people making thousands, even tens of thousands of dollars a month from blogging. And those stories are true. Some people really do make that much. But the vast majority of bloggers earn little or nothing for their efforts. One reason for the difference is the value the successful folks deliver.
It’s easy to create a blog. It’s so easy to create blog that statistics indicate there are something like 100 million of them. But only a tiny fraction make any money. A big part of the reason why is that most blogs deliver little or no value.
Unless there’s something special about a blog, it will have little value to visitors, and will make very little (if any) money. Something about the blog must be unique and engaging. Either the content itself, or your opinions about the content, or in rare instances, the way your write. Blogs that offer the same content as everyone else, delivered in more or less the same way, are of little interest to most people.
The people best positioned to deliver unique content for a blog are the experts in the niche the blog is about. Experts can deliver value simply by providing information that isn’t readily available elsewhere. For those who aren’t in a position to write about unique aspects of the niche, the way you deliver the information has to provide the value your readers want.
A moderate and uncontroversial style is the kiss of death for bloggers who aren’t experts in the field. It’s great if people love your style, but it is just as good if you make them angry. If you don’t have unique content, and you can’t engage your visitor’s emotions (whether positive or negative), you’re not delivering value and you’re dead.
I hope I’ve convinced you that delivering something readers value, either unique news, a unique point of view, or a unique style, is vital to earning real blog income. Get this right and you’re well on your way.
To learn more about how blogs make money for their authors, click here.
