An article submitter is pretty expensive. The benefits are remarkable for large businesses, but when you have just started your online activity, you may not have such a tool planned with your budget. Let me tell you how it works. Let’s say you have submitted a very large number of articles to different web directories, and you have a flourishing business going online, yet, you no longer seem to be able to cover all the submission tasks on your own. You may not handle with such work volume!

Every business owner realizes when an article submitter becomes a valuable investment. Such a software covers all the submission tasks for the directories where you have active accounts. The login info remains saved in the program, and your accounts are then automatically accessed by the article submitter.

When you work only with ten main article directories, the use of an article submitter may prove like a waste of money. Manual submission in such a case is not too problematic and this is also the reason why so many marketers do not even consider an article submitter a valuable investment, or a necessity. Nevertheless, it is a matter of subjective choice ultimately. Because personal preferences often rule business decisions.

Using some demo versions before the actual purchase sounds like a good idea, as you can make an informed decision. With free demos, you don’t pay anything, yet the number of features is limited, and full access requires payment. It is difficult to advise for or against an article submitter, because of the numerous elements involved.

Maybe your business promotion will improve with the use of an article submitter because you’ll distribute more content with less effort. There is also failure in the use of softwares for article submission. Moreover, a certain tool may be better than other, and only through comparisons and lots of research can you really find the ultimate software to manage your article marketing campaigns.

English proficiency!

Linguistic proficiency is what you should looked for in a ghostwriter. By far, it is most advantageous to work with native English speakers for your articles, but quality can be found with other non-native authors too, provided that you perform a careful selection. Besides this language issue, do not ignore the technical part of the collaboration.

Focus on keywords!

With article marketing, you need primary focus on a certain keyword so as to achieve search engine optimization of the content. Tell the ghostwriter whether you have any requirements related to the title and the keyword density.

Keyword density

On the average, articles should have a keyword density between 2% and 4% so as to receive a good ranking from the search engines. If the keyword count is too high, the articles may be perceived as spam by the search engine, and if the keyword count is too low, the pages will have little visibility.

Word count

{Most|The majority of the} directories used for article marketing submission require a minimum word count. In fact, you should focus on the optimal article length that is usually between 400 and 500 words. {Make sure the ghostwriter you work with meets this requirement, because fixing the issue later could be a problem|The ghostwriter should probably know a few things about article marketing in order to understand the importance of this condition}.

Text formatting

It is not a good idea to have the articles delivered in Microsoft Word format, because docs have a reduced compatibility with some article directories. Punctuation and symbols will often create difficulties under the circumstances. Therefore, {you may face the difficulty of copy-pasting the articles in new formats, which is a waste of time, if the ghostwriter does not deliver them properly in the first place|you can save lots of time on article marketing by instructing the ghostwriter on the format in which to deliver work}.

Meeting the deadline

It often happens for web developers to establish a certain periodicity in the way they submit fresh content on their websites. Without fresh content submitted, a web site is likely to lose in Google ranking. The ghostwriter you work with should provide quality content within the specified time frame. All details should be clarified in advance.

The author resource box differs from author to author: some people choose to include a short history of their activity, others prefer to have not one but two links mentioned in the paragraph, one to refer to more work belonging to the author and another referring to the main website. What types of links are you using in the resource box? This question should always be on your mind when writing this part of the material.

Article marketing proves most profitable when you rely on anchor text links that are built around regular URLs and relevant keywords. By specifying the keyword you push the search engine optimization one step further. Anchor text links in the author resource box only work with some web directories. Before you move on with the creation of the author resource box, you should find out where you can use anchor text links and where simple URLs.

Always comply with the {requirements|rules of the directories in order to have your articles approved}. Another possibility that proves just as important is to leave out anchor text links from the author resource box and include them in the content. These forms of article marketing contribute to an increase in rankings and traffic level.

Know your options well enough before trying to optimize your author resource box. You can even try to create different types of paragraphs, some with simple URLs and others with anchor text links and see for yourself which works better. The system we have mentioned here remains valid not only for original content, but also for the articles you spin, creating versions of the initial material. The author box can be the same or different; this is totally your choice.